Red Rock




In 1978 I started my four-year apprenticeship as a traditional signwriter in Coffs Harbour. There were no computers back then, nor vinyl cutter plotters, digital printing, or adhesive vinyls. Tools for a traditional signwriter included brushes, paints and chalk, as well as a mahlstick. Years were needed to master the skills necessary to draw a letter in a perfect style. These skills I learned during my apprenticeship are still useful for making signs. Even though the tools used to create them may have changed, they are still vital for producing a professional, balanced and quality sign. Signwise is always on top of the latest technology and equipment in the sign industry. The term “Signwriter”, which was once used to describe the sign industry, is now more loosely applied. Today most companies are better described as “Signmakers”.

Jacqui and I, with our vast experience and knowledge, opened Signwise Signs in 1996. Signwise is proud to be a family-run business that focuses on providing personalised service and advice to its customers. Signwise has always placed a high priority on producing “Quality” signage, while also offering service, realistic prices and building a relationship with clients.

Our motto has always been “One Stop Sign Shop”. We provide everything you need for signs, from design and manufacturing to installation.

Digital Printing * Shopfronts
* Vehicle/Car Wraps and Signage * Truck signage
* Custom Stickers & Decals * Banners + A-frames
The traditional hand-painted signs * Honor Boards in Gold leaf
Graphic Design * Murals + Frosting

(02) 6651 8050
30 Edgar Street, Coffs Harbour