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The most effective marketing & advertising campaigns accurately target your best possible customers. So, let’s explore the creation process. » view the article How to Create Digital Marketing & Advertising Campaigns ...

Would you like a fresh approach to boosting your local SEO? Virtual tours build trust with Google by verifying a business’s legitimacy visually and via location information (GPS). As a result, Google gives trustworthy companies a ranking boost. Moreover, virtual tours also feed directly into Google Maps Streetview and your ...

The average internet user is getting smarter and perhaps more judgemental about company websites. They can smell a fake a mile away. So, when they land on a site and are presented with a huge fake photo of strangers with toothy grins looking at them, it’s a turn-off. Recent studies ...

E-commerce has always been the future, but today we’re seeing massive growth in online business, sometimes even at the expense of more traditional channels such as the High Street. So, why is e-commerce set to grow? Well, the COVID pandemic had a significant impact on the industry, accelerating its growth ...

There’s no doubt that most of us are taking better quality pictures than ever before. And not surprisingly given that we’re carrying with us camera technology only dreamt of 10 years ago. In fact, even the humblest smartphone enables ordinary users to snap hi-res images at around 10 megapixels. Moreover, ...

In our increasingly digital society, businesses should not underestimate the importance of online reputation management. Indeed, the rise of the internet has revolutionised how customers engage with companies, making it imperative for businesses to maintain a positive online image. So, in this guide, we’ll walk you through the essential steps ...

Stock photography agencies sell images using a ‘Royalty Free’ license. This license type gives the buyer the right to use the image several ways, for a single, one-off fee. Essentially, this means you pay for the license only once. Plus, you can use it forever within the accepted ways. There ...

If you’ve got a small business that could benefit from some marketing love, here are a few tips on increasing its reach. After all, getting lost in the crowd is easy when you work online. However, the good news is that heaps of great techniques can help your business stand ...

Hi-res is the abbreviated form of high resolution. It’s the opposite of lo-res or low resolution. As such, resolution generally refers to image quality. Hi-res images are usually better, more useful and desirable. So, what’s the difference? Also, if hi-res images are better, then why not use them in every ...

So, you have a website, and it’s either doing terribly regarding search engine rankings or doing somewhat ok, but you want to do better. You might want to improve your search engine positioning for several reasons. These include more exposure, influence and success online (and consequently offline) or just to ...

Successful marketing is more than just getting a message across to your customers. You need to get them emotionally involved, show them something memorable and create a desire. Sure, well-written content can go a long way towards that goal, but it might not get across the line independently. So, to ...

Video content should be a crucial and exciting part of any business’s marketing strategy. In fact, Video content is the most consumed media on the internet and shows no signs of change. One of the most popular forms of video content is vlogging. And no wonder. A vlog, or video ...