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  • How to Create Digital Marketing & Advertising Campaigns

    The most effective marketing & advertising campaigns accurately target your best possible customers. So, let’s explore the creation process. » view the article How to Create Digital Marketing & Advertising Campaigns ...
  • How 360° Virtual Tours Improve Your Local SEO

    Would you like a fresh approach to boosting your local SEO? Virtual tours build trust with Google by verifying a business’s legitimacy visually and via location information (GPS). As a result, Google gives trustworthy companies a ranking boost. Moreover, virtual tours also feed directly into Google Maps Streetview and your ...
  • 4 Reasons Your Website Should Include Real Local Photos

    The average internet user is getting smarter and perhaps more judgemental about company websites. They can smell a fake a mile away. So, when they land on a site and are presented with a huge fake photo of strangers with toothy grins looking at them, it’s a turn-off. Recent studies ...
  • 10 Advantages of E-Commerce for Consumers & Businesses

    E-commerce has always been the future, but today we’re seeing massive growth in online business, sometimes even at the expense of more traditional channels such as the High Street. So, why is e-commerce set to grow? Well, the COVID pandemic had a significant impact on the industry, accelerating its growth ...
  • What are Stock Images and How Can I Benefit?

    There’s no doubt that most of us are taking better quality pictures than ever before. And not surprisingly given that we’re carrying with us camera technology only dreamt of 10 years ago. In fact, even the humblest smartphone enables ordinary users to snap hi-res images at around 10 megapixels. Moreover, ...
  • Navigating the World of Online Reputation Management

    In our increasingly digital society, businesses should not underestimate the importance of online reputation management. Indeed, the rise of the internet has revolutionised how customers engage with companies, making it imperative for businesses to maintain a positive online image. So, in this guide, we’ll walk you through the essential steps ...
  • FAQ: Using Royalty Free Images

    Stock photography agencies sell images using a ‘Royalty Free’ license. This license type gives the buyer the right to use the image several ways, for a single, one-off fee. Essentially, this means you pay for the license only once. Plus, you can use it forever within the accepted ways. There ...
  • How to Market Your Business in a Regional Town like Coffs Harbour

    If you’ve got a small business that could benefit from some marketing love, here are a few tips on increasing its reach. After all, getting lost in the crowd is easy when you work online. However, the good news is that heaps of great techniques can help your business stand ...
  • Why are Hi-Res Images more Useful and Desirable?

    Hi-res is the abbreviated form of high resolution. It’s the opposite of lo-res or low resolution. As such, resolution generally refers to image quality. Hi-res images are usually better, more useful and desirable. So, what’s the difference? Also, if hi-res images are better, then why not use them in every ...
  • Understanding Google and Why SEOs and Brand Developers are Twisted

    So, you have a website, and it’s either doing terribly regarding search engine rankings or doing somewhat ok, but you want to do better. You might want to improve your search engine positioning for several reasons. These include more exposure, influence and success online (and consequently offline) or just to ...
  • The Quick Guide to Using Photos for Marketing

    Successful marketing is more than just getting a message across to your customers. You need to get them emotionally involved, show them something memorable and create a desire. Sure, well-written content can go a long way towards that goal, but it might not get across the line independently. So, to ...
  • How to Make a Vlog in 5 Easy Steps

    Video content should be a crucial and exciting part of any business’s marketing strategy. In fact, Video content is the most consumed media on the internet and shows no signs of change. One of the most popular forms of video content is vlogging. And no wonder. A vlog, or video ...