Why Use High-Quality Images on Social Media?
Right now, there are over 4 billion active social media accounts. Facebook is leading the way with a staggering 2.8 billion accounts. That’s a lot of potential eyes on your brand. Clearly, social media is a crucial marketing channel for achieving brand recognition and growth. Moreover, 71% of consumers are ...How to Use a Lightbox for Product Photography
Appealing product photography is an essential marketing tool that can give your business the edge. However, if you don’t want to spend big on professional photography, it is possible to get fantastic results yourself using a simple portable photographer’s Lightbox. Indeed, whether you are a professional photographer or an amateur, ...Stock Photos: What Works and What Doesn’t
Stock photos provide a way to add images to your website or blog without producing them yourself. A quick search around the net will yield plenty of royalty-free images. If these don’t float your boat, then just buy a professionally produced image. Awesome right? Well, no. Not according to recent ...Often Overlooked Web Hosting Performance Aspects
When running a successful website, web hosting performance is one of the most important aspects to consider. It’s easy to imagine that all hosting companies are the same; therefore, it doesn’t matter. However, this is far from reality. In fact, a first-class, reliable hosting platform can significantly impact user satisfaction, ...Benford’s Law – How Google Detects Online Dishonesty
The sheer scale of global online fraud is mindblowing. Take Facebook, for instance. According to Statista, Facebook closed down a staggering 1.6 million fake accounts in the first quarter of 2022 alone. But, of course, Facebook isn’t alone in its fight. Every social media platform has to contend with the ...How to Get More Google Reviews (with Examples)
It’s common knowledge that no matter how excellent your services are or how sincere your messaging is, what your consumers think about you will always trump what you say about yourself. Furthermore, Google has now included customer reviews in its local ranking algorithm – not just the number of reviews ...The Impact of Video on Your Marketing Strategy
The importance of video marketing for businesses has grown yearly, and the trend has firmly persisted into 2022. The impact of video on businesses has demonstrated to brands that video is a crucial factor in a brand’s online marketing success. Moreover, video production should be a central component of any ...